Management

in

a

Nutshell

- a one day seminar -

• The Environment and Change
• Management as a Discipline
• Goals, Tasks, Skills and Resources of Management
• The Management Wheel
• Profit
• Mission (and Vision) Statement
• Social Responsibility
• Productivity
• Leadership
• Planning
• Personal Goals
• Organizational Structure and Delivery Systems
• Communications
• Motivation
• Decision Making
• Data Management
• Politics
• Product Management
• Pricing
• PEOPLE
• Resources
• Sales - The Marketplace
• Understanding Financial Statements

.

Following are samples of "outline" pages that we suggest be given to attendees to minimize note taking.

A statement that clearly outlines the vision, direction and purpose of an organization that can be understood and implemented by the entire organization.

Some things to include

The vision theme, directly or indirectly

Short and long term key objectives

Profit objectives

Time elements

Something for customers, owners, staff & community

Balance between mission and business plan

Some things to consider

Market capacity

Environment, internal and external

Product cycles

Resources

What business really is

Effects

Business plans, goals & policies

Decision making

Team work

Success

Presentation

One page maximum

Important

Communicate it widely and clearly

Practice it .

Leadership

Work ethic
Be consistent
Practice what you preach
Stay excited & true to your mission, business plan, goals, policies

Are Credible

Tell the truth, people remember
Admit mistakes
When you don't know, say so
Always keep promises
If the fault belongs to you, take the "rap"

Select Good People

Delegate, show trust.... let them do it.. system to follow
Stay in touch with your staff
Encourage innovation, reward success, stand by your staff when they err

Are interesting, because you are interested

Are believed because you believe

Starting a New Product

Strong sponsorship, line authority

Success of starting a new product
The higher the title, even with low interest, success of starting a product good.
The lower the title, even with a high interest, success of starting a product is not so good.
_{This is represented in a chart for the seminar.}

Task Force

Assigned Membership, as needed, through sponsor’s peers

Fixed Time and Place

Minutes, simple, with attendees, member's managers and sponsor who gives feedback

Operatiions - Market Research - Legal - Advertising - Governement Relations - Public Relations - Finance - Tax - Facilities - Marketing - Human Resourses - Data Processing: Software - Hardware - Auditors - Sales Management - Artist-Logo

SELLING

Every organization must have a sales culture.

Everyone in an organization must be a salesperson.

Every organization must provide, in addition to a quality product or service, the right sales tools:

Clear goals
Management support
Sales training
Proper compensation
Timely Payment
Quality tracking system
Marketing support: Research - Collateral - Advertising
Quality delivery of product or service (don't oversell)
Fair pricing
Recognition
Technical support

The marketplace is the arena where every organization is finally judged winner or loser. It is the arena for the exchange of products or services with customers. There of course has to be a need for the product or service (or a desire that is converted to a need) It is where you and your competitors meet head on to convince the buyer, the customer, to choose you over your competitor.

Every manager then must understand how his or her area of responsibility helps the company compete in the marketplace.

The Five:

1. Balance Sheet Spread

2. The Earnings Statement Spread

3. Cash From Operations Spread

4. Financial Ratios Spread

5. Budget Spread

The Four:

1. Accounts Receivable Spread

2. Accounts Payable Spread

3. Debt Spread

4. Inventory